The Ultimate Social Marketing Strategy to Optimize Engagement

Tom
Photo by freepik, via Freepik.

If you’re not putting thought into your social marketing strategy, chances are you’re not getting the results you could be. A strong presence on social media is essential for any brand or professional looking to increase visibility, strengthen their reputation, and drive better outcomes across digital channels.

But social media is not just about being present. Simply posting without direction won’t get you far. You need a clear, consistent, and data-driven strategy that aligns with your business goals and speaks to the right audience.

In an environment where content is published every second, having a well-defined social marketing strategy makes the difference between being noticed—or overlooked.

What is a social marketing strategy

A social marketing strategy is your plan of action: what to post, where to post, when to post, and why. It’s the roadmap behind every content decision you make. When done right, it helps you:

  • Increase your brand’s visibility;
  • Build stronger relationships with your audience;
  • Increase engagement, leads, and conversions;
  • Strengthen your reputation and digital presence.

Without a defined strategy, you’re just guessing—and guessing isn’t sustainable.

How to build a social marketing strategy that works

Know your target audience 

Understanding who you’re speaking to is the foundation of any successful social marketing strategy. Build detailed buyer personas that include demographics, interests, behaviors, and challenges. The more accurately you define your audience, the more relevant and impactful your content will be.

Set clear social media goals

Do you want to increase brand awareness? Drive more traffic to your website? Improve engagement or lead generation? Defining measurable objectives allows you to track progress and refine your approach.

Understand the platforms you use

Every social platform has its own language and audience. What performs well on Instagram may not be suitable for LinkedIn or Facebook. Tailor your content for each platform and focus your energy where your audience is most active.

Test which content format works best

Content formats—videos, carousel posts or written threads—perform differently depending on your audience and niche. Whatever format you choose, always aim to produce original, relevant, and valuable content.

Tip: Video content is especially on the rise—it’s more engaging and often favored by algorithms.

Analyze insights and adjust your strategy

Use analytics tools to track performance metrics like reach, engagement, clicks, and conversions. Identify what’s working and what needs improvement on each platform, then adjust your strategy accordingly.

Encourage audience interaction

The more your audience interacts with your content, the greater your reach. Foster engagement through features like polls, Q&A, giveaways, and clear calls-to-action. Encourage comments, shares, and saves!

Stay consistent

A single viral post won’t sustain long-term growth. Consistency is key to building trust and maintaining audience interest. Use a content calendar and scheduling tools to stay organized and maintain a consistent posting rhythm. 

Tip: With JubJub’s scheduling tool, you can plan content across multiple platforms and keep everything in sync!

Simplify your social marketing strategy and workflow with JubJub

Managing every detail of your social marketing strategy—from asset creation to scheduling, collaboration, and approvals—can be challenging. That’s where JubJub comes in. JubJub is a complete hub designed for creators to simplify content workflows. With JubJub, you can:

  • Organize your media assets;
  • Collaborate seamlessly with your team;
  • Manage client’s approvals;
  • Schedule content consistently across all your social platforms;
  • Track your  project progress.

Ready to level up your social marketing strategy?Sign up for free and see how JubJub can help you streamline your workflow, stay organized, and achieve better results—all in one place.

JubJub: The Free Alternative to WeTransfer, Frame.io and Dropbox

Tom

In a world where digital content rules, the tools creators rely on should work for them—not the other way around. Yet, as many freelance video editors and content creators know, existing platforms like WeTransfer, Frame.io, and Dropbox come with limitations. Whether it’s restrictive file sizes, paywalls, or an inability to share media optimized for today’s distribution channels (like social media), these tools often leave creators searching for something better.

JubJub is a free, uncapped alternative to WeTransfer, Frame.io, and Dropbox for freelancers and content creators!

JubJub: built for creators, by creators

When we built JubJub, we had one simple goal: to eliminate the frustrations of sharing media files in the modern age. We believed that paying to send files to your clients was fundamentally unfair, and we knew that none of the existing tools met the unique needs of today’s media professionals.

So, we reimagined the process from the ground up. JubJub is designed to empower creators and simplify their workflows. With free, uncapped sharing, you can send media files—along with supporting assets like metadata, thumbnails, descriptions, and subtitles—without worrying about file size limits or expiring links.

Why creators love JubJub

  1. Free and uncapped file sharing

Forget paywalls or subscription plans. JubJub lets you send as many files as you need, without limits.

  1. Optimized for social media workflows

Today’s creators are producing content for platforms like Instagram, TikTok, and YouTube. JubJub is built with this in mind, enabling you to share media tailored for these channels—complete with everything your clients need to publish with a click of a button.

  1. Simplified handover management

Stop wasting time with endless back-and-forths or re-uploads. JubJub allows you to manage and share files seamlessly, removing the need for timed download windows or messy link tracking.

  1. Upsell opportunities for freelancers

JubJub isn’t just a tool; it’s a chance to grow your business. By helping clients organize and manage the assets you create, you can offer additional insights on social media strategy, ROI-driven marketing funnels, and the true value of video content.

Designed to grow your business

At JubJub, we understand the challenges freelancers face when trying to scale their work. Clients often struggle to see the full potential of video marketing or understand how social media funnels operate. JubJub bridges this gap, enabling creators to become trusted advisors for their clients.

By giving creators the tools to collaborate, contribute, and manage assets effectively, JubJub allows freelancers to:

  • Build stronger client relationships.
  • Drive higher ROI for their customers.
  • Create better media and campaigns that deliver real results.

Ready to simplify your workflow?

If you’re a freelance video editor or content creator tired of paying for file transfers or dealing with clunky workflows, it’s time to try JubJub. Share files with ease, optimize your handover process, and empower your clients to deploy content seamlessly—all while growing your business.Sign up today and experience the future of media sharing and management—for free.

A Beginner’s Guide to Video Production Lingo: Working with Freelance Video Editor and Videographers

Tom
Photo by frimufilms via Freepik.

So, you’ve hired a freelance video editor or a videographer—great choice! But now they’re throwing around words like “LUTs,” “tighten,” and “another pass,” and you’re wondering if you accidentally stepped into a secret film industry club. Don’t worry! This guide breaks down common video production terms used by videographers and video editors so you can communicate like a pro (or at least not nod along cluelessly).

Videographers and video editors: common video production terms explained

1. Deliverables

The final package you’ll receive from your videographer or video editor, which may include the completed video, various versions (e.g., for social media), or specific formats like MP4 or MOV. It’s crucial to specify your required deliverables at the project’s outset.

JubJub takes the headache out of deliverables by ensuring that video editor freelancers and videographers can upload everything in one place, so clients can send their videos directly to social media with a single click. No more downloading, checking files, or re-uploading—JubJub makes it seamless. Sign up today to remove the pain points of handling video deliverables!

2. Format

This pertains to both the technical file type (such as MP4 or MOV) and the video’s presentation style (e.g., vertical for Instagram Stories or widescreen for cinematic effect). Different platforms have distinct format requirements, so discuss this before finalizing the project.

3. Revision

A round of edits made to the video based on feedback. Clear communication about the number of revisions included in your agreement can prevent misunderstandings.

4. Tighten

The process of removing unnecessary pauses or trimming excess footage to enhance the video’s pacing and keep it engaging.

5. Another Pass

An additional round of editing to further refine the video. If you’re mostly satisfied but desire a few tweaks, requesting “another pass” is appropriate.

6. SFX (Sound Effects)

Audio elements like whooshes, beeps, or ambient sounds that enhance the video’s overall feel. Quality SFX contribute to a polished and professional final product.

7. Grade

Short for color grading, this involves adjusting the video’s colors and tones to achieve a specific mood or aesthetic. The distinct color palettes in films are results of grading.

8. LUT (Look-Up Table)

A LUT is a tool used in color grading to apply a specific look or style to footage quickly. Think of it as a professional-grade filter for video editing.

Final thoughts

Understanding these terms will facilitate smoother collaboration with freelance videographers and editors, ensuring your project aligns with your vision. Have a term you’ve heard but don’t understand? Drop it in the comments, and we’ll add it to the list! Sign up for JubJub today and simplify the way you manage video deliverables and revisions!

A Freelancer’s Guide to Managing Client Relationships

Tom
Photo by freepik via Freepik.

Managing client relationship is one of the biggest challenges for freelancers. Balancing creativity with business can be tricky, and miscommunication can quickly derail a project. In this guide, we share practical tips for maintaining strong client relationship while showcasing how JubJub can help you stay organized, professional, and in control.

Understanding client needs

  • Clear communication: Set expectations early—discuss project goals, timelines, and deliverables. Sucess in client relationship starts with clear communication.
  • Transparency: Be upfront about your workflow, tools, and any challenges that might arise. Clients appreciate honesty and a proactive approach.

Building trust through professionalism

  • Structured processes: Use platforms like JubJub to show clients that you have a reliable system in place.
  • Regular updates: Keep clients in the loop with scheduled reviews and progress reports. Updates are important in maintaining a strong client relationship.
  • Security first: Reassure clients by demonstrating that you manage their content securely—JubJub’s model ensures that creative teams can work without compromising client account access.

How to upsell without pressure

  • Value-added services: Offer packages that include asset management, social media scheduling, and analytics.
  • Demonstrate ROI: Show how a streamlined process can lead to faster turnaround times and improved content quality.
  • Feedback loops: Encourage client feedback and use it to refine your service—this collaborative approach not only builds trust in client relationship but also improves the final product.

How JubJub empowers freelancers

JubJub is designed with freelancers in mind:

  • Centralized management: Keep all assets, feedback, and schedules in one place.
  • Enhanced collaboration: Easily share projects with clients, strengthening client relationships, while maintaining control over the final publishing process.
  • Free and secure: Offer a high-quality service without incurring extra costs, and reassure clients that their social channels remain private.

Conclusion

Mastering client relationship is a blend of excellent communication, structured processes, and the right tools. With JubJub, freelancers can elevate their service offerings, build trust, and manage projects with ease. Ready to transform your client relationship? Sign up for JubJub today and experience a better way to work.

Helping Content Creators Level Up with JubJub: A Game Changer for Social Media Strategy

Tom
Thomas McCarthy filming and working with a group of rising fighters
at Absolute MMA St Kilda.

The world of content creation is evolving, and for many young athletes and creators, storytelling is no longer optional—it’s essential. At Absolute MMA St Kilda, I had the opportunity to film and work with a group of rising fighters who understand that building their brand and marketing their perspective is now a core part of their journey. Being a creator isn’t about chasing trends—it’s about sharing your story in a way that resonates.Helping Content Creators Level Up with JubJub: A Game Changer for Social Media Strategy

The world of content creation is evolving, and for many young athletes and creators, storytelling is no longer optional—it’s essential. At Absolute MMA St Kilda, I had the opportunity to film and work with a group of rising fighters, like Bobby Sunduh, Julien Hermenjat, Jack and Hue Boyd, who understand that building their brand and marketing their perspective is now a core part of their journey. Being a creator isn’t about chasing trends—it’s about sharing your story in a way that resonates.

The fun of being on set: capturing authentic moments

There’s something special about being on set—cameras rolling, lights dialed in, and energy buzzing as fighters articulate their experiences. The process of capturing content isn’t just about getting footage; it’s about creating a narrative that connects with an audience. Seeing these young fighters embrace content creation as an extension of their work was inspiring. They know that their story, their training, and their opinions matter—and that sharing them can open doors to new opportunities.

The challenge: managing multiple social accounts efficiently

For many creators, managing content across multiple social platforms can feel like a full time job. Each platform has its own nuances—different audience behaviors, ideal posting times, and content formats.

Before using JubJub, these creators were juggling multiple logins, struggling with inconsistent branding, and spending hours manually posting content. As a single operator, managing multiple people’s accounts was a daunting task.

The solution: JubJub’s one stop content distribution tool

With JubJub, everything changed. In just 15 minutes, they could:

  • Manage multiple creators’ social accounts from a single dashboard;
  • Schedule posts in advance for individual and brand accounts;
  • Customize captions and hashtags per platform;
  • Analyze engagement metrics to optimize future content.

No more last minute scrambling. No more manual cross posting. Just seamless, automated content distribution that works.

The impact: more engagement, more growth

Since implementing JubJub, the team at Absolute MMA St Kilda has noticed a massive increase in user engagement and platform retention. Their content reaches the right audiences at the right time, and they now have data driven insights to refine their strategy.

Creators can now focus on what they do best—creating—while JubJub handles the heavy lifting behind the scenes.

Supporting the future of content creators

At JubJub, we’re committed to helping creators up their game. Whether you’re an independent content creator, a brand, or a media agency, our platform is designed to make content distribution effortless.Are you ready to streamline your content workflow and take your social media strategy to the next level? Sign up for JubJub today and experience the difference.

How to Connect Social Media Accounts in JubJub

Tom

Find out how to connect your social media to your JubJub account for easy sharing, scheduling and distribution.

In the fast-paced world of videography, production, and freelance editing, sharing your work seamlessly with clients and collaborators is critical. JubJub makes this process effortless by integrating with your favorite social media platforms. This guide walks you through the simple steps to connect your social media accounts to your JubJub profile.

Why connect your social media to JubJub?

Connecting your social media accounts to JubJub allows you to:

  • Share work and media directly with your audience and clients in just a few clicks.
  • Save time by streamlining the workflow between your media library and your platforms.
  • Maintain full control over what gets shared without compromising security.

JubJub only requests minimal permissions—we only need access to send media to your account. We never ask for admin rights, view your analytics, or risk the security of your accounts.

Step-by-step guide to connect your social media

  • Log in to your JubJub account: Start by logging into your JubJub account using your email and password.

  • Navigate to the platforms section: Once logged in, locate the left-hand menu. Click on “Platforms” to open the integration settings.

  • Select the platform you want to connect: A list of supported platforms will appear. Click on the platform you’d like to connect (e.g., Instagram, Facebook, YouTube).

  • Authenticate your account: You will be redirected to the platform’s login page. Enter your credentials and grant JubJub permission to send media to your account.
  • Connection complete: Once the authorization is successful, you’ll be redirected back to JubJub. Your social media account is now connected, and you can start sharing media instantly.

How to disconnect your social media account

If you ever need to disconnect a platform:

  1. Go to the “Platforms” section in your JubJub account.
  2. Click on the connected platform.
  3. Confirm the disconnection.

The platform will be immediately disconnected from your JubJub account.

Security first

At JubJub, we understand the importance of your data security. That’s why our integrations are designed with minimal permissions:

  • Media-only access: JubJub can only send media to your accounts.
  • No analytics or admin permissions: We don’t access your insights, followers, or sensitive data.
  • Complete control: You can connect or disconnect platforms at any time.

Who is JubJub for?

JubJub is designed for:

  • Freelance videographers who want a streamlined way to share final edits, thumbnails, and scheduling details with clients.
  • Clients who want to receive their files exactly where they need them, fully formatted and ready for posting—all with the click of a button.

By eliminating the manual process of downloading, re-uploading, and coordinating file transfers, JubJub saves hours of effort and simplifies collaboration. Ready to get started? Log in to JubJub and connect your accounts today!

How to Create a Killer Social Media Video Strategy

Tom
Photo by DC Studio via Freepik.

Social media is a playground for video content—but without a clear strategy, your efforts can feel scattered. Whether you’re a freelancer or a creative agency, creating a killer social media video strategy can boost your client’s brand and set you apart from the competition. Let’s break down the steps to planning, executing, and measuring a successful video strategy.

Define your goals

  • Brand awareness: Are you trying to introduce a brand to a new audience?
  • Engagement: Do you want to drive conversations and interactions?
  • Conversions: Are you aiming for sales or leads?

Clear goals shape your video strategy, which is why it’s important to define the style, length, and format of your videos.

Content planning & creation

  • Content calendar: Map out your video content over weeks or months. This ensures a steady flow of content.
  • Creative storytelling: Plan your narrative—whether it’s behind-the-scenes looks, how-to videos, or product demos.
  • Collaboration: Involve your entire creative team makes video strategy much more easier. With JubJub, you can seamlessly work with editors, copywriters, and social media managers, .

Optimizing for each platform

  • Tailored formats: Different platforms require different video specs. Customize your videos for YouTube, Instagram, LinkedIn, and TikTok.
  • Engaging thumbnails & captions: Create eye-catching thumbnails and write compelling captions that drive clicks and engagement. This is essential for building a solid video strategy.

Scheduling and publishing with JubJub

JubJub shines when it comes to social media management:

  • All-in-one scheduling: Upload, tag, and schedule your posts directly from JubJub.
  • Security and trust: Publish to your client’s channels without giving direct backend access—ensuring privacy and peace of mind.
  • Data and feedback: Use insights from published posts to refine your future strategies.

A well-planned social media video strategy can transform your digital presence. With clear goals, creative content, and a tool like JubJub to handle the logistics, you can elevate your client’s brand while making your workflow smoother than ever. Ready to become a social media video master? Sign up for JubJub and start planning your next hit campaign.

How to Successfully Work with a Freelance Video Editor or Videographer

Tom
Photo by freepik via Freepik.

Thinking about working with a freelance video editor or videographer? Great choice! Whether you’re producing social media clips, a promo video, or a full-blown brand story, having a pro on board can make all the difference. But to get the best results, it’s all about how you collaborate. Here’s how to make the process smooth, fun, and stress-free.

Pre-production: laying the groundwork

1. Be upfront about budget and expectations

Freelancers are pros—they know their rates and are happy to work with different budgets. Instead of playing the guessing game, just be honest about what you’re working with. Most editors and videographers will give you options that fit your range, so you get the most bang for your buck.

2. Share your brand guidelines

If you’ve got an established brand, let your freelance video editor or videographer in on it! Share your fonts, colors, logos, and overall vibe. This saves time and helps them create content that fits seamlessly with what you already have.

3. Show what you like

You’re the creative director here! Share some videos you love, whether it’s the editing style, pacing, or tone. The clearer you are about what you want, the better your freelancer can bring your vision to life.

4. Give them some context

Your freelance video editor isn’t inside your business every day, so help them out with a little backstory. Whether it’s company details, who’s being interviewed, or past projects, this info will help them craft a video that feels on-brand and relevant.

5. Be clear on deliverables

Are these videos for YouTube? Instagram Reels? LinkedIn? Different platforms have different specs, so letting your freelancer know where the content will live helps them optimize it right from the start.

Production: making filming day a breeze

1. Set them up for success

Filming takes up space—sometimes more than you’d think! Make sure there’s enough room for their gear and easy access to power outlets. A little prep on your end can save a ton of time and hassle on shoot day.

2. Let them guide you

Being on camera can feel weird at first, but don’t stress—your freelancer’s got you. They’ll help you relax, slow down, and get the best take. Trust them, follow their lead, and have fun with it!

Post-production: fine-tuning the magic

1. Understand the editing flow

Editing isn’t a one-and-done thing. First, you’ll see a rough cut—this is where the basic structure comes together. Then, music, effects, and polish get added. Your freelancer will guide you on when to give feedback so they can refine everything perfectly.

2. Be open to their expertise

Got a note on the edit? Awesome! But keep in mind, your freelance video editor might push back with a solid reason. They know what works visually and storytelling-wise, so stay open to suggestions—they’re here to make your video shine.

3. Make delivery easy with JubJub

Forget the Dropbox/Google Drive shuffle. With JubJub, your freelancer can upload your videos with thumbnails, tags, and descriptions—ready to post in one click. No downloading, re-uploading, or messy file management. Just seamless, stress-free publishing that keeps your social accounts secure while saving you time.

Conclusion

Working with a freelance video editor or videographer should be an exciting, creative experience. By setting clear expectations, trusting their expertise, and streamlining the process, you’ll get top-notch videos without the headache. And with JubJub, the whole process gets even easier—so you can focus on making great content while we handle the logistics. Ready to level up your video game? Let’s go!

How to Use JubJub Scheduling Tool to Schedule Your Social Media Posts

Tom

Managing your social media content can be overwhelming, but with the JubJub Scheduling Tool, you can streamline the process and ensure your posts go live exactly when and where you want. This step-by-step guide will walk you through using our scheduling feature. Whether you’re a solo creator or managing content for a client, JubJub gives you the flexibility and control you need.

Step 1: Log in and access your project

  1. Log into your JubJub account.
  2. Navigate to the project you want to schedule posts for.
  3. Ensure all media files are assigned to the correct platforms, with corresponding thumbnails and imagery uploaded.Pro Tip: Double-check that your files are optimized for each platform’s specifications to maximize engagement.

Step 2: Open the Scheduling Tool

  1. In the top-right corner of the project dashboard, click the Schedule button.
  2. You will see a list of scheduling options:
    • Select the video or media you want to schedule.
    • If a social platform is greyed out, it means there’s no corresponding media file assigned in the project.
    • A yellow exclamation mark indicates that the platform hasn’t been connected to your JubJub account yet.
    • Tip: Connect all platforms in your account settings to avoid interruptions.

Step 3: Select your platforms

  • Choose the platform(s) you want to schedule your post for. JubJub scheduling tool allows you to select multiple platforms for simultaneous scheduling, or customize posts for each platform individually.

Step 4: Set the date, time, and timezone

  1. Pick a date for your media to go live.
  2. Set the time for the post to launch.
  3. Choose the timezone where the post should go live. This is especially helpful for global campaigns.Pro Tip: Schedule your posts when your audience is most active to increase engagement. Use JubJub analytics to determine optimal posting times.

Step 5: Hit “Schedule”

  • Once everything is set, click the Schedule button. JubJub provides the flexibility to:
    • Schedule posts for the same time across all platforms.
    • Assign custom times for each platform to better target specific audiences.

Bonus feature: seamless client handover

If you’re scheduling on behalf of a client and haven’t shared the project yet, don’t worry! The scheduled times will automatically transfer to your client’s social accounts once the project is shared and handed over.
Tip: Ensure your client’s social platforms are connected in JubJub for a smooth handover process.

Why choose JubJub for scheduling?

JubJub isn’t just about posting your media; it’s about managing your content with ease. Here’s why we stand out:

  • All-in-one solution: Schedule, manage, and analyze your content in one place.
  • Multi-platform support: Integrate with all major social platforms.
  • Client-friendly workflow: Effortlessly transfer scheduled posts to clients.
  • Flexible scheduling: Customize timing for each platform to maximize impact.

Switch to JubJub and take the hassle out of social media management. Ready to get started? Sign up today and see the difference for yourself!

JubJub product: how it works?

Tom

Welcome to JubJub, the ultimate platform for efficient and secure media management. Whether you’re a freelance video editor, a social media manager, or a content creator working with remote teams, JubJub streamlines your workflow and helps you scale your projects effortlessly. Simplify your media management with JubJub!


Why choose JubJub?

Unlike platforms like WeTransfer, Dropbox, Frame.io, or Hootsuite, JubJub offers a more robust, secure, and scalable solution for your team. Here’s why JubJub is your perfect alternative for media management:

  • Seamless media organization: Keep all your video projects neatly organized and accessible in one place.
  • Integrated social media management: Connect your social media accounts and publish or schedule posts directly from JubJub.
  • Efficient collaboration: Share files and collaborate with team members without the hassle of switching between multiple tools.
  • Secure & scalable: With advanced security features and flexible payment plans, JubJub grows with your team’s needs.


How it works

1. Sign up or log in

Getting started with JubJub is quick and easy. Sign up or log in using our secure process with familiar forms.

2. Dashboard

Once logged in, your dashboard greets you with all your projects organized and ready to access. Quickly navigate through your projects or explore your payment plans to unlock advanced features.

3. Connect your social media accounts

In the Platform Tab, link all your social media accounts to JubJub. This integration makes content distribution and media management seamless and hassle-free.

4. Create new projects

In the Project Tab, click “Create New Project” to add your project’s details and get started. Inside each project folder, you can:

  • Select platforms for media distribution.
  • Share files with collaborators.
  • Publish directly to social feeds or schedule posts for later.

5. Collaborate & publish

Easily share files with your team, collaborate in real-time, and publish content without ever leaving JubJub.

Watch the walkthrough

To see how JubJub works in action, check out our video walkthrough below:


Join the JubJub community

Discover how JubJub can transform the way you manage and share your content with ease. Start simplifying your media management today! Whether you’re a freelancer or managing a team, JubJub gives you the tools to succeed.

Have questions? Reach out to us anytime at contact@jubjubapp.com. 

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