AI Video Editor: Top Tools for Fast Video Editing in 2025

Tom
Image by DC Studio, via Freepik.

Editing videos can be a time-consuming process, especially when you’re juggling multiple clients, content platforms or creative projects. Between scripting, recording, and post-production, it’s easy to spend hours or even days on a single video. Fortunately, AI video editing tools are transforming this process.

These smart softwares streamline video creation without compromising quality, empowering creators to produce more content, increase engagement, and grow faster.

What is an AI video editor?

An AI video editor is a software tool powered by machine learning that automates time-consuming editing tasks, such as generating transitions, applying effects, adding captions, and trimming silent scenes. These tools use advanced algorithms to handle the technical side of editing at scale. Common AI video editing features include:

  • Automatic video clipping;
  • Captions and subtitles generation;
  • Audio cleanup and noise removal;
  • Face and object tracking;
  • Scene detection and filler word removal;
  • High-quality export options;
  • Auto-resizing for social platforms.

In short, AI video editors can process raw footage into polished, ready-to-publish content in just minutes.

Why use AI for video editing?

If you want to increase your content output, improve workflow efficiency, or simply save time, AI tools are the answer. With them, editors can benefit from:

  • Faster editing with fewer manual steps;
  • Enhanced audio and seamless transitions;
  • Improved pacing through silence removal;
  • Automatic captions and speech transcription;
  • Consistent production quality;
  • More time for creativity and strategy;
  • Optimized exports for TikTok, YouTube, Instagram, and more.

Whether you’re producing tutorials, social videos, or branded content, AI helps streamline the journey from concept to final cut.

Who should use AI video editing tools?

AI video editing tools are designed for anyone who wants to create high-quality video content efficiently, including:

  • Content creators and influencers who post frequently on social media;
  • Agencies and creative teams managing content for multiple clients;
  • Marketing teams producing ads, reels or campaigns at scale;
  • Athletes, chefs, educators or professionals who want to share their knowledge without spending hours editing;
  • Small business owners or solopreneurs looking to DIY their content.

If video is part of your strategy, AI tools can help you keep up with demand and stay consistent, without burning out.

How to choose the best AI tool to edit videos

The right AI video editor depends on your goals, workflow and editing experience. Before choosing one, ask yourself:

  • Is it beginner-friendly or made for advanced editors?
  • Does it support automatic transcription or captions?
  • Can you customize visuals, templates, or output formats?
  • Are you looking for a free or premium solution?
  • Will it enhance your productivity without limiting creativity?

Keep in mind: AI doesn’t replace your creative vision, it simply gives you more time to focus on it.

Best AI video editing tools in 2025

If you want to save time on creating content, here are some of the top AI-powered video editors with unique features to try this year:

How JubJub can streamline your workflow

Whether you’re editing solo or working with a team, JubJub keeps your content process organized and on track.

JubJub is an all-in-one hub designed for creators and teams. With JubJub you can store and organize your video files, manage creative assets, collaborate with videographers, editors, clients, or your team, set metadata and thumbnails, and schedule or publish content across multiple platforms, all in one place.Simplify your content workflow and focus on creating. Try JubJub for free.

Frequently Asked Questions about AI Video Editors

Is there an AI tool that edits videos?

Yes, tools like CapCut, InVideo AI, and Filmora AI offer automated editing features.

Is AI good for video editing?

AI speeds up editing, removes repetitive tasks, and enhances quality, great for content creators.

Can AI replace video editors?

No, but it can support editors by handling long and repetitive tasks, allowing more time for creativity.

How to edit videos automatically with AI?

Upload your footage to an AI editor, choose presets or templates, and let the tool handle trimming, effects, captions, and audio.

Why Creators are Burning Out and How Better Workflows Help

Tom
Image by freepik, via Freepik.

The constant pressure to publish, follow trends, and juggle multiple platforms can quickly lead to burnout. And it’s not just about being busy or overloaded with clients, it often comes down to broken workflows, blurred boundaries, and lack of structure.

In this post, you’ll understand the deeper reasons behind creator burnout, and how smarter workflows can help protect your energy, time, and creativity.

Why are creators burning out?

The causes of creator burnout go deeper than a packed schedule. Some of the most common pain points include:

  • Always-on culture: the internet never sleeps, and neither do deadlines.
  • Scattered communication: juggling DMs, emails, and voice notes from multiple clients.
  • Lack of structure: without a clear process, it’s easy to feel lost or overwhelmed.
  • Client chaos: unclear approvals, endless revision loops, and feedback coming from everywhere.

Burnout isn’t just exhaustion. It often shows up as creative fatigue, mental overload, and a loss of connection to your purpose.

How better workflows help creators stay creative

A smarter content workflow doesn’t just keep things organized, it also protects your mental space and helps you create with more clarity. Here’s what a solid workflow should include:

  • Centralized communication: keep briefs, feedback, and approvals all in one place.
  • Version control: no more guessing which file is the final one.
  • Clear approval process: speed up feedback and reduce the revision loop.
  • Time-saving templates: streamline repeatable tasks so you can focus on the creative.
  • Work-life clarity: define when you’re working, when you’re done, and when you rest.

With tools like JubJub, you can turn content chaos into flow, and make your creative work sustainable again.

Ready to protect your creativity from burnout?

Burnout doesn’t mean you’re not passionate enough, it can mean you’re doing too much without the right support. As a creator, you need more than talent and drive. You need structure, clarity, and tools that work for you, not against you.

That’s where a smarter workflow comes in.JubJub was built to simplify content delivery, reduce communication chaos, and help you focus on what really matters: creating with purpose. With everything in one place, you save time, protect your energy, and create space for your ideas to grow sustainably. Try JubJub for free and bring balance back to your creative routine!

Frequently Asked Questions (FAQ) about Creator Burnout

What is creator burnout?

It’s the mental, emotional, and creative exhaustion that comes from constant production, pressure to perform, and lack of boundaries.

How can creators avoid burnout?

By building structured workflows, setting clear boundaries, and using tools like JubJub that reduce communication overload, streamline your workflow, and save time.

Why is workflow important for creators?

A good workflow brings clarity, reduces stress, and frees up time and energy for creativity.

What is creative burnout?

Creative burnout is when you feel uninspired, mentally drained, and disconnected from your work, often caused by overworking and under-planning.

Is being a content creator exhausting?

It can be especially without boundaries, clear processes, and support systems. That’s why having the right tools matters.

What do content creators struggle with the most?

Managing time, handling multiple clients, unclear feedback, and maintaining creative inspiration are top challenges.

The Best Tool for Sending Video to Clients or Brands

Tom
Image by rawpixel.com, via Freepik.

Sharing content should be the easiest part of your job, but if you’re a content creator, you know that sending video files to clients or brands can get messy fast. Between huge file sizes, scattered feedback, and unclear approvals, video sharing becomes one of the biggest workflow blockers.

If you’ve ever sent an expiring link and waited days for a reply (or lost it in a thread of DMs), this post is for you. Let’s walk through the best tool for sending videos to clients and how to simplify the entire process with the right platform.

Why sharing videos is still a challenge for creators

You spend hours crafting amazing content, only to get stuck figuring out how to deliver it. Here are some common issues creators face when sharing videos:

  • File size limits: most email platforms can’t handle large video files.
  • Scattered feedback: clients send notes across DMs, voice messages, or emails.
  • Broken links: expiring file transfer links cause delays and frustration.
  • No version control: you send the “final” version of it and still get asked for changes.
  • No approval trail: you’re never sure who approved what, or if they even saw it.

Traditional video sharing tools just weren’t built for the real needs of content creators. That’s why you need tools built for content collaboration, not just file delivery.

The smartest way to send video to clients or brands

There are plenty of platforms out there to send files. But unlike generic tools, JubJub was designed specifically for content creators. And it goes beyond just file sharing, it’s a full content sharing and collaboration hub.

With JubJub, you can:

  • Upload and organize your video content by client, brand, or campaign.
  • Share content without expiring links and that are easy to track.
  • Allow clients to leave comments and approvals directly on the video (new feature coming soon).
  • Control access and choose who can view, edit, or publish each asset.
  • Avoid scattered messages by keeping your entire workflow in one place.

Another great advantage is that you can invite your full creative team or your clients to follow the project’s progress. JubJub lets you:

  • Add metadata like video thumbnails, captions, titles, descriptions, and tags.
  • Generate captions, titles, and descriptions using AI.
  • Manage scheduled content with a calendar view feature.
  • Publish content directly to your clients’ or brand’s social media channels without needing sensitive information (JubJub only needs permission to post!).
  • Schedule posts across multiple time zones and distribute to all social platforms.

Send video content the smart way with JubJub

Instead of juggling different platforms, messy folders, DMs, and email threads, use a single tool that handles it all. With JubJub, you can:

  • Upload and send video content to clients in just a few clicks.
  • Keep every step of your content sharing workflow organized.
  • Collaborate with your team and clients without switching platforms.

Start using JubJub for free and simplify how you send video to clients and brands.

Frequently asked questions (FAQ) about how to send video to clients or brands

How do I send large video files to clients?

You can use platforms like JubJub, which support large files, version control, and direct feedback, all in one place. No more worrying about file size limits or broken transfer links.

What is the best tool to send video content to clients?

JubJub is a top choice for creators and teams. It simplifies your entire content workflow by combining video delivery, collaboration, and content distribution in a single platform.

How do I send a file that is too big?

You can avoid file size limits with tools like JubJub. With JubJub, you can send large video files instantly and securely, without worrying about expiration dates or download errors.

What is the best way to send a video?

The best way to send a video is through a platform that offers more than just storage. JubJub lets you send your videos with full context, including metadata and thumbnails, while keeping everything organized and on track.

How do I send a video without losing quality?

To send a video without losing quality, avoid compressing it through messaging apps or email. Instead, use platforms like JubJub that allow you to upload and share high-resolution video files.

Creator Breakthrough with Aaron Maher: how social media is creating opportunities for athletes

Tom

In the latest episode of Creator Breakthrough, we had the privilege of chatting with Aaron Maher, a professional jiu-jitsu athlete and one of the early adopters of the JubJub platform. With over 20 years of experience refining his skills, Aaron is now stepping into the world of content creation. In this conversation, he shares his journey and insights into how social media is becoming just as essential as technical mastery for athletes, especially in a sport like Brazilian Jiu-Jitsu (BJJ).

The intersection of jiu-jitsu and social media

In recent years, the influence of social media on athletes and creators has become undeniable. And for Aaron, embracing this space was an important next step in his career: “I think it’s important to put yourself out there, because if you don’t, no one knows you”, Aaron shared.

He recognizes that in today’s world, social media isn’t just a way to stay connected with fans, it’s also a tool for building opportunities and sponsorships. Aaron points out that in the jiu-jitsu world, there’s often a disconnect between skill and visibility. He explains, “It’s not just about being a world champion anymore. It’s about having a strong social media following. Sponsors are now prioritizing athletes with large followings.”.

Authenticity and the creator mindset

As an athlete, Aaron’s journey into the creator world hasn’t been without its challenges. While he acknowledges the pressure of performing online, he also highlights the value of staying genuine.

“I didn’t expect to enjoy it at first”, he admits. However, as he started sharing his techniques and behind-the-scenes training, he found himself more engaged with his audience: “I enjoy comparing videos and techniques. It’s rewarding to see how people respond to the content.”.

Aaron’s approach to content creation highlights the importance of balancing skill with relatability. He shares his BJJ techniques, whether they are basic or advanced, and observes that people are interested in both. His content resonates with a wide range of practitioners, from newcomers to seasoned competitors.

How social media is reshaping opportunities for athletes

With the rise of social media, opportunities for athletes are no longer only determined by their performance. Social media presence can lead to sponsorships, collaborations, and even high-profile matches. Aaron notes that while skill still matters, social media visibility is crucial in securing those opportunities.

For Aaron, the goal is to build a community around his techniques and passion for jiu-jitsu, and social media provides him with the tools to do so. As he continues to grow his online presence, he hopes to eventually create more structured content, such as instructional videos on platforms like Patreon.

Aaron believes that social media will continue to play a significant role in how athletes and creators share their stories and connect with fans. As for his personal journey, Aaron is focused on improving his content quality and reaching a broader audience. He hopes to continue growing his social media platforms, making his instructional videos available to more practitioners worldwide.

Join the Creator Breakthrough movement

Aaron’s story is proof that athletes in niche sports like jiu-jitsu can leverage social media to connect with a wider audience and build lasting opportunities. Be sure to check out Aaron’s full episode on JubJub’s YouTube channel and don’t forget to subscribe for more inspiring stories from athletes and creators. If you’re an athlete or creator with a story to share, we want to hear from you! Reach out to us on Instagram or send an email to tom.mccarthy@jubjubapp.com to be featured in an upcoming Creator Breakthrough episode.

How to Collaborate on Content Without Endless DMs

Tom
Image by freepik, via Freepik.

Collaborating on content is key to growing your brand and expanding your reach, but the process can quickly become overwhelming, especially when it’s scattered across multiple DMs, emails, and platforms. The constant back-and-forth not only wastes time but also leads to confusion, delays, and missed opportunities.

If you’re struggling with endless DMs or lost messages, it’s time to streamline your content creation process. In this post, we’ll show you how to collaborate on content efficiently, without getting stuck in communication chaos.

Why content collaboration can get difficult when working with teams and clients

When it comes to content creation, collaboration is extremely important. However, if not managed properly, it can quickly turn into a headache. When you’re collaborating with your team or working for clients, you may face some common challenges, such as:

  • Too many channels: constantly switching between DMs, emails, or chatting apps can slow things down.
  • Lack of clarity: without a clear content workflow, feedback and edits can get lost or miscommunicated.
  • Missed deadlines: without centralized tracking, it’s easy to forget key dates for content and approvals.
  • Disorganized assets: searching through various apps and folders for assets wastes valuable time during your creative work.

The real issue is that all this communication overload drains your time and energy, leaving little room for actual content creation and creativity.

How to collaborate efficiently on content

Now that you understand why collaboration on content can be difficult, here are some tips on how to cut out the noise and streamline your collaboration with a smart workflow:

Centralize communication and assets

Instead of relying on multiple messaging platforms or apps, use a single tool to centralize all communication, approvals, and media assets. With the new JubJub feature coming soon, you’ll be able to view feedbacks and approvals, saving time and reducing confusion, instead of waiting for replies via DMs or emails.

Define clear roles and responsibilities

Assign specific roles within your team or with collaborators to ensure everyone knows what they’re responsible for. This will help avoid duplicate efforts and unnecessary back-and-forth. For example, designate one person to manage feedback while another is responsible for final edits.

Set up a content calendar

A content calendar helps you organize your content in advance, so everyone knows what’s due and when. You’ll be able to plan ahead, keep your team aligned, and track progress with ease. If you want to learn more about what a content calendar is and how to create one that actually works, read our article ‘….’.

Track progress and measure results

Stay on top of your content production by tracking the progress of each post in real-time. This way, you can see exactly where each piece of content is in the process, from draft to approval. This visibility helps you stay organized and meet deadlines without missing a step.

Why you need a platform like JubJub for managing content and collaboration

Managing content creation with multiple collaborators or clients doesn’t have to be chaotic. By using an all-in-one hub like JubJub, you can:

  • Centralize all your communications and content assets in one easy-to-use platform.
  • Collaborate on content without needing endless DMs or multiple tools.
  • Easily share content with influencers, clients or teammates with just a few clicks.
  • Assign roles and responsibilities to avoid confusion and ensure smooth workflows.
  • Streamline the feedback and approval process, making it faster and easier to get content live.
  • Use the content calendar view to organize your publishing schedule visually and plan ahead with clarity.
  • Post to all socials directly from one platform, saving time and ensuring consistency across channels.
  • Handle content distribution with ease.

JubJub is designed to make content collaboration smarter, faster, and easier. With all your workflow focused in one place, you can focus on what really matters: creating high-quality content. Try JubJub for free today and streamline your workflow and collaboration.

Frequently Asked Questions (FAQ) about Content Collaboration

What is content collaboration?

Content collaboration is the process of working together with other team members or clients to create and refine content, ensuring smooth workflow, timely delivery, and high-quality output.

How do I collaborate on content with multiple people?

To collaborate on content with multiple people, centralize communication and assign clear roles for each person. Use a tool like JubJub to manage all feedback, assets, and approval stages in one place.

How do content creators collaborate?

Content creators collaborate by using tools that centralize communication, feedback, and asset management, making the process efficient and organized.

What is the primary purpose of content collaboration in content marketing?

The primary purpose of content collaboration in content marketing is to ensure a smooth, organized, and efficient creation process, which leads to better content quality, faster delivery, and alignment with marketing goals.

How do I track content creation progress?

Use a content calendar to plan your content in advance, set deadlines, and track the progress of each piece.

What is the best tool for my content workflow and collaboration?

JubJub is the perfect platform for content workflow and collaboration. It centralizes communications, simplifies asset management, scheduling, publishing, and streamlines the feedback and approval process, so you can focus on creating.

How can I avoid endless back-and-forth when collaborating on content?

By using a single platform for content collaboration and feedback, you can eliminate the need for endless DMs. With tools like JubJub, all feedback is in one place, reducing confusion and saving time.

Creator Breakthrough with Roberto Ricotta: why authenticity matters and how AI is shaping social media content

Tom

In the world of content creation, few people embody the power of storytelling and social media like Roberto Ricotta. A video producer with 16 years of experience, content creator, and social media expert, Roberto has built his career on the ability to craft authentic narratives that resonate with his audience. From telling his personal journey to helping brands connect with their communities, Roberto’s creative process is a masterclass in the art of storytelling.

The power of storytelling for creators and brands

But storytelling is not just for creators, it’s a powerful asset for brands looking to engage their audience. Roberto helps businesses harness the power of storytelling to craft messages that resonate with their target demographic.

Roberto’s journey began long before he became a well-known name in social media. With over 16 years of experience in video production, Roberto discovered the true potential of storytelling early on. For him, social media is not just about posting content; it’s about building genuine connections through the stories you tell.

“Authenticity makes us unique. What I’ve noticed is that when I’m more open about my stories and share the more authentic parts of them, that’s when the results come.”, says Roberto. For creators like Roberto, storytelling is the tool that turns content into a strategic asset.

The importance of social media in building a brand

In today’s digital world, social media platforms are where creators and brands thrive. With millions of people scrolling through their feeds every day, Roberto sees these platforms as an important tool for creators to build their brand. Whether it’s on Instagram, TikTok, or YouTube, Roberto uses social media to showcase his creative work and tell his story.

His focus on authentic, behind-the-scenes content, such as vlogs and personal stories, has earned him a loyal following. By showing his audience what happens beyond the camera, Roberto builds trust and credibility, turning viewers into long-term supporters.

The future of AI on social media and storytelling

Roberto emphasizes that AI isn’t about replacing the creator; rather, it’s about enhancing the creative process. With AI, creators can spend less time on the logistical aspects of content creation and focus more on the artistic side. This combination of creativity and technology allows creators to produce high-quality content without burning out.

As Roberto looks toward the future, he believes that AI will evolve to play an even more significant role in content production, from video editing to post-production, while still maintaining the human touch that makes storytelling so powerful. “AI will continue to assist, but it’s not there yet when it comes to the human emotions and rhythm of storytelling”, Roberto says.

For Roberto, the future is all about expanding his reach and continuing to connect with a broader audience. After moving from Italy to Australia, he’s embracing new opportunities in the Australian market, hoping to collaborate with local brands and creators to create even more impactful content.

Be part of the next Creator Breakthrough episode

Roberto Ricotta’s story is proof of the power of storytelling, social media, and the ever-evolving role of technology in content creation. By staying true to himself and embracing new tools, Roberto has built a successful career as a video producer and content creator, while helping brands grow in the digital world with authenticity and creativity. For creators and brands alike, his journey offers invaluable insights into the future of social media and the endless possibilities that storytelling provides.

Are you a creator or brand with a story to tell? We want to hear from you! Reach out to us on Instagram or send an email to tom.mccarthy@jubjubapp.com to be featured in an upcoming Creator Breakthrough episode. The full episode with Roberto is now live on our YouTube channel! Watch it now to dive deeper into his journey and insights. And don’t forget to subscribe to JubJub’s YouTube channel so you never miss an episode of Creator Breakthrough.

How to Build a Content Calendar that Boosts Consistency and Saves you Time

Tom
Image by freepik via Freepik.

If you’re a content creator, you already know the pressure of staying relevant while juggling ideas, deadlines, and feedback loops. That’s why a content calendar isn’t just useful, it’s essential. It helps you plan what to post and when, but it also goes beyond scheduling. A well-structured calendar gives your content direction, helps you stay consistent, and keeps your team or clients aligned.

In this post, we’ll break down what a content calendar is, why it matters, and how to build one that actually works for your workflow.

What is a content calendar?

A content calendar is a tool that helps you organize and schedule the content you want to publish across social media, blogs, video platforms, and more. But beyond the “what and when” to post, a good calendar includes responsibilities, references, and strategic context to support your broader marketing goals.

Whether you’re a solo creator or part of a larger team, a content calendar helps you brainstorm smarter, plan ahead, and deliver consistently, without the guesswork.

Why creators should use a content calendar

Having a content calendar is one of the most effective ways to build a strong marketing strategy and stay consistent with your brand. Here’s why it’s so important:

  • More consistency: regular publishing builds trust and strengthens brand recognition.
  • More productivity: with priorities and deadlines defined, you avoid last-minute chaos.
  • Better alignment: whether you’re working with a team or clients, a shared calendar ensures everyone is on the same page.
  • Strengthens your digital presence: a consistent flow of high-quality content helps grow your audience and reach your goals.
  • Makes performance tracking easier: with everything organized, measuring results becomes simple.
  • Saves time: you won’t waste hours figuring out what to post next.

How to build a content calendar that works

Ready to get organized? Here are the key steps to build your own content calendar:

  1. Know your audience: understand who you’re speaking to and what matters to them.
  2. Define your goals: are you trying to grow your audience, drive traffic, or promote a product?
  3. Develop a strategy: choose content types and platforms that align with your goals.
  4. Assign responsibilities: clarify who creates, edits, and publishes the content.
  5. Set your schedule: plan content by day, week, or month based on your workload and goals.

You can build a simple content calendar in Excel or Google Sheets, or use ready-made templates. Regardless of format, it should include:

  • Content theme or title;
  • Goal of the post;
  • Format (video, image, etc.);
  • Date and time of publication;
  • Keywords and hashtags;
  • Assigned team member;
  • Content status (in progress, approved, published);
  • Platform (Instagram, TikTok, YouTube, etc.).

And remember: keep your content calendar updated regularly based on performance data and feedback.

Plan with a calendar and execute your social media strategy with JubJub

Creating a content calendar is the first step, but executing it efficiently requires the right tools. That’s where JubJub comes in. With JubJub, you can:

  • Schedule and publish posts to multiple platforms from a single and intuitive platform;
  • Maintain consistency across all your social channels;
  • Collaborate with your team using custom permissions and streamlined approvals;
  • Organize all your media assets and content information in one place.

Let JubJub turn your planning into real, high-performing posts, smarter, faster, and easier. Start using JubJub for free and simplify the way you work.

Frequently asked questions about content calendar

What is a content calendar in social media?

A social media content calendar is a planning tool that helps you schedule and organize posts across platforms like Instagram, TikTok, YouTube, or LinkedIn. It includes what you’re posting, when, where, and why, plus hashtags, visuals, and team assignments.

What is in a content calendar?

A content calendar includes all the details related to your upcoming content: titles, formats, platforms, publishing dates, assigned team members, keywords, content goals, and status (draft, approved, published).

How to prepare a content calendar?

Start by defining your goals and understanding your audience. Choose the platforms you’ll use, decide on the type of content you’ll publish, assign responsibilities, and set your schedule.

How far in advance should I plan my content calendar?

Ideally, plan your content at least one month ahead. This gives you time to brainstorm, create, and review, while staying flexible to trends or updates.

Can I use a content calendar if I work solo?

Absolutely. Content calendars aren’t just for teams, they’re perfect for solo creators who want to stay consistent, save time, and reduce overwhelm.

Creator Breakthrough with Kaan Husmek: why athletes need to build their socials

Tom

In the latest episode of Creator Breakthrough, a series by JubJub that highlights the real stories behind today’s most driven creators, Tom McCarthy – JubJub’s CEO – sat down with professional MMA fighter Kaan Husmek. Known for his presence in the ring, Kaan is now gaining attention for something beyond his fights: the way he uses social media to document his journey, connect with his audience, and open new doors as a creator.

If you’re a creator, athlete, or someone navigating both worlds, Kaan’s story is a compelling reminder of how powerful content can be when it’s honest, consistent, and personal.

From fighter to content creator

Kaan’s journey into the world of content creation began with a frustration: fighters weren’t getting the credit they deserved. “People only saw the fight, but not the before, not the after.” 

Determined to show what happens behind the scenes, he started filming training sessions, travel routines, and daily life. At the time, very few fighters, especially in Australia, were doing this. It felt uncomfortable: “People thought it was embarrassing”, Kaan admitted, but he pushed through the fear of judgment – and he was right to.

Today, documenting the journey is becoming the norm for athletes, and a key growth strategy. “In the generation we’re in, social media is key. If you’re not using it, you’re missing out on a big asset and a powerful tool.” Kaan emphasized.

Authenticity builds connection and opportunities

For creators and athletes alike, visibility matters, but not just for the numbers. Kaan’s content has helped him build connections, attract supporters, and land sponsorships at key moments in his career. Whether it’s through fight footage, vlogs, or gym skits, his audience gets to know him as more than a fighter, they see the person behind the fights.

“Once I stopped caring what people thought and started doing it for me, the floodgates opened”, he shared.

What’s next for Kaan Husmek?

After years in the fight game, Kaan is now looking to make content his main career. His dream is to travel the world, create content that connects people through shared experiences, and expand into creative business ventures.

And that’s what Creator Breakthrough is all about: highlighting creators who are carving their own path, often blending multiple passions, and proving that content can be a strategic tool for entirely new chapters.

Be part of the next Creator Breakthrough episode

Kaan’s story is just one example of how creators, especially athletes, are reshaping what it means to grow online. With platforms like JubJub, creators can manage their content, collaborate with media teams, and publish across all social channels from one centralized hub.

Are you a creator or athlete with a story to tell? We want to hear from you. Send us a message on Instagram or reach out to tom.mccarthy@jubjubapp.com to be featured in an upcoming Creator Breakthrough episode. Kaan Husmek’s full episode is now on our YouTube channel. And don’t forget to subscribe to JubJub’s YouTube channel to catch every episode!

How to Manage Content across multiple Social Channels with JubJub

Tom
Image by freepik via Freepik.

Nowadays, it’s no longer enough to post content on just one platform. To stay relevant and grow your audience, your brand needs to show up consistently across all major social channels — from Instagram and TikTok to YouTube, Facebook, and LinkedIn.

But managing content across multiple platforms can be overwhelming. Different formats, posting schedules, team workflows, and approval processes often slow everything down. That’s why having a smart, centralized hub like JubJub makes all the difference.

Why it’s important to be present on different social channels

Building a strong online presence means being where your audience is. Each social platform has its own strengths — and your brand can benefit from using them strategically. Here’s why being active on multiple social channels matters:

  • Reach a broader audience: Different people use different platforms. Diversifying helps expand your visibility.
  • Maintain brand consistency: Showing up regularly builds trust and recognition.
  • Grow your business: The more platforms you master, the more potential leads and conversions you gain.
  • Demonstrate authority in your field: A consistent, multi-channel presence positions your brand as a leader.
  • Gain insights into your competition: Monitoring competitors across platforms helps you stay ahead.
  • Boost your ROI: Combining platform-specific strategies delivers more efficient and impactful results.
  • Improve audience relationships: Engaging with your audience across various platforms strengthens connection and loyalty.

Of course, not every platform will be ideal for your brand. It’s important to analyze where your audience spends their time and focus your efforts accordingly.

How JubJub helps you stay consistent across social channels

Managing multiple social channels doesn’t have to mean double (or triple) the work. JubJub helps you simplify and streamline your content distribution with powerful features designed for freelancers, teams, and agencies.

Schedule & publish content

With JubJub, you can schedule and publish content to all your social channels like YouTube, Instagram, Facebook, TikTok, and LinkedIn — all from one place. New platforms, including X (formerly Twitter), are coming soon!

Schedule for different time zones

If your brand operates globally or targets audiences in different regions, JubJub lets you schedule content in various time zones. This ensures your posts go live at the optimal time, no matter where your audience is.

Streamlined collaboration

Working with a creative team or clients? JubJub makes collaboration easy with custom permissions: assign roles like viewer, editor, publisher, or admin. Say goodbye to endless email threads — approvals are centralized and efficient.

Add all key information to your content

Upload thumbnails, write descriptions, insert hashtags, and more — everything you need to prepare and publish your content is in one place.

Secure publishing access

Worried about account safety? JubJub never stores or views your passwords. We only request publishing permission, so your sensitive data stays protected.

Save time with AI-powered metadata

Let AI handle repetitive tasks. JubJub can help generate metadata for your content — saving you time and ensuring your posts are optimized for each platform.

Streamline your content distribution across all social channels with JubJub

Managing multiple social channels doesn’t have to be messy or time-consuming. With JubJub, you get everything you need to plan, collaborate, and deliver content smarter — so your team can focus on what really matters: creating impactful content.Join JubJub for free today and experience how efficient content management transforms your digital presence across all platforms.

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